Archive for category Years 11 and 12 – Building an Online Presence

Digital reputation

This article and content is sourced from the eSafety Commissioner as at 09/11/2017

A poor digital reputation can affect your friendships, relationships and even your job prospects, so it is very important that you are aware of what picture you are painting of yourself online and protect your digital reputation today.

What do I need to know?

  • Once information makes its way online it can be difficult to remove and can be easily and quickly shared around.
  • Images and words can be misinterpreted and altered as they are passed around.
  • Content intended for your small group of friends can cause issues when shared with others outside the group.
  • You need to consider how you manage both your messages and images and those of others.
  • Your privacy settings on social media sites need to be managed in order to protect your digital reputation.

Protecting your digital reputation

  • Stop and think about any content before you post or send.
  • Treat others online as you would like to be treated.
  • Set your profile to private—and check every now and then to make sure the settings haven’t changed.
  • Keep an eye on photos tagged by your friends and remove ones that are offensive.

Remember your online information could be there forever and your personal information may end up being seen by people you don’t know, including potential employers.

Can you clean up a digital reputation?

Cleaning up your digital reputation can be a difficult task but it is not impossible. You may not be able to erase the past, but you can build a better image of yourself online over time. There are thousands of online articles that can provide you with excellent guidance on how to go about cleaning up your digital reputation.

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Year 11 and 12 – Building an Online Presence encourages our Seniors to take control of their online identities for their long term benefit


1. Google Yourself
2. Digital Footprint
3. Creating a positive digital footprint
4. Create an Online Resume and Professional Profile

Remaining Open to Continuous LearningHabit of Mind Focus #16: Remaining Open to Continuous Learning

When completing these activities and thinking about the concepts, students should realise that they have so much more to learn. Take pride in your life and humility in your brand. Only showcase those traits that endear you to potential friends, partners, team mates and employers.


Google Yourself

Teacher Directed To those people who don’t know you, like potential employers, partners, principals and university registrars, you are your digital footprint.  They will type your name into Google and look for anything that tells them about you.

Student Activity Try it yourself; Google your name and see how many hits you get.

Teacher Directed If you came across anything about your self that you think could be detrimental to your future, it’s best to take steps towards fixing your digital footprint.  Even if those images and posts don’t reflect your real personality, always remember ..

Perception is Reality.

This video emphasises the need to continually Google yourself:


Digital Footprint

Career Rocketeer)

Teacher Directed Your digital footprint is the information on the internet that is all about you – images, posts, videos, etc.  Watch these videos below to get a sense of what this means to you and your potential significant others:

Student Activity Name at least 5 sources from which people can build a digital profile of you.

Teacher Directed Potential employers will check you out on the web before getting you in for an interview.  Here are some reasons for rejecting an application:

  • Falsifying information about qualifications
  • Poor communication skills (spelling and grammar count!)
  • Discriminatory comments were found on posts
  • Posts about excessive drinking or drug usage
  • Provocative or inappropriate photographs or information posted
  • Bad mouthing of previous employer, co-workers or clients
  • Sharing of confidential information from previous employer

And, here are some reasons employers have hired potential candidates:

  • Solid communication skills displayed
  • Profile provided a good feel for the applicant’s personality and fit
  • Creativity displayed
  • Awards, accolades and good references posted
  • Profile supported applicant’s qualifications

So what can you do to make sure your online image is what you want it to be?  Bottom line – clean up your social networking sites.

  • Don’t have photos you wouldn’t want an employer to see.
  • No drunken escapes, no profanity, or slurs.
  • Don’t bad mouth former employers, bosses or co-workers.
  • Make your social networking sites private.
  • Sweat the small stuff. Your email address, spelling, and grammar speak to your maturity and communication skills.
Career Rocketeer)


Creating a positive digital footprint

You need to take control of your online reputation in order to protect your character.  This video explains this necessity well:

Student Activity What actions can you take to protect your reputation?

Teacher Directed First and foremost you have to be truthful online.  You can be found out very easily in this day and age.  If you lie or pretend to be someone you are not, it can damage your ability to get that killer job after uni or you can even run foul of the law.  Also, you need to project an image of yourself that is consistent with how you want to be perceived.  There is a disconnect between a teenager who describes themselves one way for a job interview, but presents a completely different image of themselves on Facebook.  Both will be evident to an employer, and you know which one they will believe.

There are companies that will build a personal online brand for you.  This video is an example of one of these companies, but it shows how important online reputations are and also some of the tools and applications they target to manage your brand.

Why Build a Personal Brand?

You might already know the answer to this question.  There are lots of answers, actually, depending on you, your needs, the way the world has shaped you.  Let’s look at just one answer.

The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world.  A strong personal brand is a mix of reputation, trust, attention, and execution.  You might want to build a brand around being helpful (what I hope my brand means to you), or being a creative thinker (Kathy Sierra, for instance) or being a dealmaker (Donald Trump), or being a showman (David Lee Roth), or whatever matters most to you, and also what you are capable of sustaining.

(Source: Develop a Strong Personal Brand Online,

Teacher Directed What is evident is that you can control all the content that you share online, but other people cannot be trusted.  Ever had mum or dad ‘accidentally’ embarrass you in front of your friends by a comment or photo?  Well, that can happen online as well, except the embarrassing item in question can be stored on computers forever.

Student Activity  Read the tips below to tighten your security online and keep your private stuff away from those who do not have permission to view it.



There’s a lot of talk about how social network sites, search engines and cellphone makers can invade people’s privacy, but the biggest risk to our privacy is what we do and post ourselves. No matter how “private” you set the settings, what you post online can be copied and pasted by the people allowed to view your content – and sometimes friends become ex-friends or just get angry.


In social media, everybody’s a producer and sharer. Which means, for example, that – even when someone doesn’t have a social network account – he can be in a photo someone else shares in that site. Safety, privacy, and reputation protection are now a shared responsibility, and sometimes a negotiation. Remember to respect others’ interests when involving them in what you post online, and ask the same of them – respectfully.


Lots of people share secrets as a show of trust. That behavior is not unusual, but it needs to be non-existent online! Whether it’s a cellphone that someone else picks up or a profile that someone can get into, if the person has bad intentions, he or she can pretend to be you, and you don’t want that. You need total control over how you’re presented online and on phones. Tell your friends: Don’t share passwords. That lets other people have control over your digital identity and reputation!


Get to know the privacy settings of the sites and services you use. They can’t guarantee privacy because that’s impossible in today’s user-driven media environment, but they help. Just remember to think this before you post: If it’s really a secret, keep it a secret – don’t post it online.


If you use social network sites and phones, you use apps. App makers aren’t completely controlled by the sites and devices that run them, so – if you use them – it’s a good idea to find out what they do with your personal information. And know what info about you your devices use too – for example, your physical location. Think about whether you really want the location-tracking tech in your phone turned on all the time – and think twice about what and who you’re providing your location to when you “check-in” at places with your phone.

(Source: ThinkB4U,

Student Activity Complete the poll below and check out the results.

Smart Manager has some steps aimed at managing a digital footprint:

  • Evaluate the content of your social media pages.
    Ask yourself, will it affect the activities in the workplace? Will it offend my colleagues? Is it against the social media policy I agreed to?
  • Consider the privacy implications of what you are sharing.
    Don’t post photos onto your social networks that will offend your colleagues or breach their privacy.  If in doubt, ask people before you add their pictures on Facebook etc. especially if you’re tagging the pictures.
  • If you are planning to seek a promotion or new job.
    Remember that your digital footprint is important and can effectively act as your resume – particularly if you’re using LinkedIn.  Don’t post or comment on anything that will hinder your chances of success.  It’s a great idea to keep your LinkedIn status updates and other social network updates, like Twitter, different as what’s appropriate in one isn’t always appropriate in another.
  • Set goals.
    Do some research and spend some time collecting information about who you follow and affiliate with, making sure your research is relevant to your industry.  This will show that you are interested in keeping up to date with industry trends and up skilling.
  • Stay aware.
    It’s not just about your own space, and it’s not just about following and commenting on other networks. It’s about being aware and staying active; what’s new, what’s getting old, what’s exciting and what’s shocking.
  • Have fun.
    Sadly, a lot of people disconnect with their social networks because they are no longer having fun with it. The trick is to turn your job into something that you are passionate about. Potential employers want to see that you are still having fun and actively contributing to personal and relevant industry networks, but always in an appropriate way.
(Source: Smart Manager,

Parental Advice Sit down and discuss the six points above.  How does your child fare when you examine and compare these points?

You can use social media to build a positive digital footprint.  This video has some ideas about it:


Create an Online Resume and Professional Profile

There are a number of ways that you can make yourself more evident and desirable to [potential employers, and Facebook is not one of them.  LinkedIn and are two ways that you can get your CV online and direct potential employers towards your positive digital footprint.


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